10 Reasons Maskcara is the Perfect Millenial MLM


A few months ago I was listening to a finance radio show and the host said our generation is the side hustle generation - with crippling debt (#medicalschoolhusband), low salaries and a whole lot of fear for our financial future, lots of people our age are getting creative with their side hustles.

I initially got into Senegence because I saw a good product, and good commissions. I switched to Maskcara because it has proven to be the best MLM on our market with huge growth potential - but I'll get to that in a minute.

I've gathered the questions/subjects I get asked about most into one blog, hope this answers questions!

1) What is the cost? 


  • $9.99/month for the website (see mine here)  


  • $199 for the Basic Kit (value of $500) 

  • $399 for the Pro Kit (retail $850)


Digging deeper...

  • NO DEBT + NO STOCK + NO PAYMENTS: Contrary to many MLM's or businesses for that matter, Maskcara only asks one initial payment from you (for which you get all that makeup!), and then you don't have to pay for makeup ever again. Did you catch that? You don't have to buy anything again: you don't need stock, shipping labels, stamps, brushes, etc. All you need is the makeup kit of your choice (Basic or Pro) and your face to start this business.

  • A WEBSITE THAT TAKES CARE OF EVERYTHING FOR YOU: You focus on sales, Maskcara will do the rest. Your website will take care of orders, free shipping, returns and FAQs (they're very quick to help us and our customers).

2) Tell me about the makeup

Maskcara has a makeup line and a skincare line. If you don't know the history of Maskcara, the creator Cara is a makeup artist and she developed this line through her own experience as an artist. She wanted something that would brighten up faces, chisel jaws and cheeks, add some color and glow to our beautiful faces. She also wanted it to be totally customized: get an empty palette, fill it with the right colors for you, and learn how to beautify yourself quickly and well. 

The concept has proven really marketable and simple, which is what makes it an easy sell. Who doesn't want to get their makeup done in 10 minutes, in 1 layer and come out looking very cute?

Maskcara is most known for our IIID Palette (Highlight, Contour, Blush, Illuminator), but also has lots of other products: 

  • Eyeshadows

  • Skincare line called 'Tres Leches Skin Care System'

  • Makeup Wipes

  • Makeup brushes

  • Makeup brush cleanser (it's amazing)

  • Setting spray

  • Bronzer

  • Powder

  • & more

As you'll see below, the prices are really easy to present to customers, I've never felt awkward giving the prices which is always a great sign (people can tell if you try to hide a price!) 


3) What's the philosophy?

For your customers: 

  • Your makeup should be done in 1 layer, 10 minutes and 1 palette. Basically, Maskcara is made simple so that you can spend less time doing your makeup every day and more time doing what you love! I've brought my makeup down to a quick 8-12 minute routine - quite amazing considering there's contouring and eye makeup in that time!

  • Your makeup shouldn't break the bank: the price is really quite wonderful, even Dave Ramsey would approve! I love him. I've got a crush on him <3 Get your face done for $56, add 3 eyeshadows for another $42, and you're good to go out the door. Pretty low price!

  • Your makeup should be great quality and everything-friendly: Maskcara makeup is really good for your skin, it's cruelty-free, paraben free, and many other things (see more here)

For you: 

  • Don't go into debt: seriously, I'll mention this a few times because I was in another MLM before where it was easy to spend too much money. With Maskcara because you don't have to ship anything to clients you never have to stock up on anything - that means you can own your own makeup business without ever having to buy stock. Think about that!

  • Grow as a business woman: this isn't a "get rich quick" kinda deal, you'll learn to market yourself, talk, sell and grow as a boss. You'll also become a leader of a team, where women will look to you for guidance and instructions and ideas - that is something most of us never get to do in a normal job!

  • Foster care awareness: Cara and her husband are a foster family, and she's been a huge source of information and education on the matter. Actually, she's been part of a few films about foster care, and some of our makeup's profit goes to Foster Care Awareness (eyeshadows that are called Stay Golden and Mi Hija).

  • Be part of a sisterhood: the friends I've made with Maskcara has been awesome! These are awesome business women with big dreams!


4) Tell me about the aesthetic and style of Maskcara

How much easier do you think it is to sell a Maskcara palette than any other MLM makeup on the market? Without even talking about price, the style of these palettes can't be beat - and all around I bet Maskcara's branding will beat most brands on the market. I studied Marketing and Branding in school, and I'm quick to judge bad branding - this is the brand you want plastered all over your house! It's beautiful, modern, cool, everything good! 

The marketing materials we have access to are insane: professional photoshoots, logos, layouts, backgrounds, etc

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5) How is the business run? How are your sales? 

  • The website takes care of everything you really, really don't want to: if you don't think those $10/month are worth it, give me a call - I think I can convince you otherwise. Thanks to your website you'll get a few perks:

    • i) Maskcara will take orders, send your customer an email with shipping info, they will ship the products in beautiful packaging and if anything goes wrong they will take care of returns and questions.

    • ii) When people go on your website, if you don't bother them while they're shopping they will buy more things than you could've convinced them to buy on your own. It's just how online shopping works! We always want to get one more eyeshadow or brush! And isn't it wonderful not to be the person convincing anyone of anything? I'd rather the website do the work for me!

    • You won't have to package things, meaning you will actually get to use that whole commission however you want and won't be spending money on packaging, stamps, waiting at USPS.... gosh darn it.

  • The commission plan for both sales and team growth is legit and really well explained in this video

  • Your customers are always yours - meaning when someone buys from your website but then switch to another artist's website you will get the commission - customer loyalty is such a wonderful gift!

6) Do you have to recruit all the time? 

No! Maskcara is not about quantity, they are about quality. You don't want to recruit everyone and their neighbor, you want the right women to join your team. Now, don't get me wrong: every single woman (or man) can be right if they have the right mindset. What I really want to get across to you is that you will never be pressured to recruit friends from high school you haven't talked to in years! 

That being said, recruiting can be really cool! Watching someone grow as a business owner, build confidence, build a little business into an empire is the most inspiring and satisfying thing you can do as an artist!

7) Do we get training? 

Yes! So much training. Actually, right when you'll sign up you download the Maskcara app and go through a whole training bootcamp with videos, quizzes and really interesting information. You're also put into a team of other artists who are very helpful (I still ask my girls to help me Color Match!) 

There are also weekly webinars with Cara where she'll talk about Maskcara news and some ideas on bettering business. She was a successful blogger before Maskcara so we really trust her info!



8) What is the sales style? 

This is one of my favorite things about Maskcara: we're encouraged to be beauty influencers who are honest about reviewing makeup, using different brands and telling people what we think. No need to pretend you ONLY use Maskcara - it makes you look less trustworthy! I'm really honest and use a diversity of products because I like the change! 



9) Will I make money?

Yes. You will. And you'll work harder as you see the sales coming in. The grass is always greener where you water it - in this case watering it means working your business! Going live, being a good friend, doing makeovers and being creative will all help you grow quite a business, and you will make money! 

With these prices, the training you get, as well as the teams we have, you've got everything you need to create a powerful business - all you have to do is put in the work now! I know, I know - it takes work! One thing I've repeated to myself is if I don't treat Maskcara like a business I won't be paid like a business. 

10) Tell me about the growth potential

There are a little over 6000 artists currently representing Maskcara in the US - can you imagine what it will be 6 months from now? 1 year from now? 

Every minute you wait is a financial loss. You know those women who sold Mary Kay when it first started? Those women are billionnaires with millions of women selling under them! How often do you have the opportunity to do that again? Probably one time in your life. Don't waste it. 

I am sure that if you stay focused and hustle over the next 5 years you will be making 6 figures. This company is going to go through some incredible growth and I want you to be next to me as we do it!

Now, I know you've read a lot of things today - and I hope it answered some of the questions you may have had. If you're even a little bit interested in joining, send me a message on messenger or email me at emilie (dot) varak @ gmail (dot) com

If you're super ready, sign up here and I'll text/email you right away!